Marketing / Brand Design
Over the course of a School year (Fall 2024 - Fall 2025), I worked as a Designer and Marketing Director for Northeastern's Entrepreneur Club to make various media and improve the branding and image of the club through social media posts, flyers, and other digital designs. My standout projects were a brand refresh, incorporating a new design system, and switching to the design tool Figma, from Canva, for all material.
My team and I refreshed E-Club's branding, bringing a fresh, colorful, and distinctive look in order to convey values of confidence, boldness, and innovation. We went through many iterative processes with the e-board to create the look and feel of the E-Club brand. We put an emphasis on our branding for my final semester there, making sure to incorporate our brand refresh throughout all promotional and informational material.
My Role
Marketing Director
Designer
Deliverables
Brand Refresh and Design System
Marketing Reels and promotional material
Printed flyers, handouts, and brochures
Team Members
Lea Lang
Jack Lucarelli
Fahriye Anlauff
Julius Ulbrich
Megan Alexander
Cindy Lin
Bao Nguyen
General Branding
I worked with the Design Director (Lea Lang) to create a Brand Guideline for current and future designers of E-Club.
Brand Refresh Announcement post (on Instagram!)
Collaborations
We collaborated with other big clubs on campus, blending a mixture of both brands.
Demo Day
I was in charge of the branding for the biggest event of the semester at E-Club, Demo Day.
Demo Day is E-Club's end-of-semester culminating event celebrating student entrepreneurship and startups. Our Finalists from our HSC Program will have an opportunity to pitch their ideas to a panel of judges for cash prizes up to $10,000.
My marketing and design team came together to produce potential mood boards and visions for the theming of Fall 2025 Demo Day
We finally settled on a "retro hockey" theme, a nod to Northeastern's acclaimed hockey teams. We mainly focused on evoking a fast paced, energetic feeling.
Our designers and I iterated on the layout and placement for the final poster design, to be posted across campus and showcased on our social platforms.
Final Designs
