User Interface and Experience Design | Fall 2025
ZOR!
Overview
ZOR! is revolutionizing epilepsy management and care for patients and caregivers via non-invasive, predictive technologies. At my time at ZOR!, I worked on the app interface, brand design, and marketing for the startup.
Approach
Collaborating primarily in the UI team, we came in with prior designs made from Scout, a design club at Northeastern. Over time we had new constraints and thus had an entire design audit, continued user research, rebuilt our design system from the ground up, and added additional features.
We also worked closely with students in the healthcare field, focusing on integrating data science and health into the app's core.
My Roles
Head of User Experience
Brand Designer
Deliverables
Final App Prototype and Mockup
Brand Design and Design System elements
Team Members
Annika Kim, Mukki Gill
September 2025 - Present
User Research / Defining Problem Space
Coming into ZOR!, I had references from previous contract designers and their wireframes of certain screens on the app.
I noticed a disconnect between ZOR!'s previous designs and our values of health insight and availability for everyone.
COMPETITOR ANALYSIS
We found inspiration from apps such as Apple Health for data visualization. Their simple interface and straightforward insights were key in the user experience we wanted to elicit.
USER INTERVIEW
We implemented feedback gathered from Epilepsy researchers, clinicians, caregivers, the CEO and CSO of the Dravet Syndrome Foundation, and real people living with Epilepsy.
A WHOLE LOTTA DATA
Working with front-end, back-end, and health teams, we established seizure and medical terms to develop the verbage for our app.
This "Data Bible" proved to be a necessity to develop our app interface, and eventually to define our target audience.
Problem Statement
How might we simplify our user experience while also integrating health statistics, data insights, and medication management?
Designing Solution
Initial sketches of survey and home pages
Initial sketches of data visualizations for ZOR!
I delegated tasks -
my team used standard practices in design system and iteration methods.
Along with re-organizing Figma files to help developers, I worked on developing the design system, and the Onboarding, Home, and Data Visualization pages.
I created a user flow map on Figjam.
This helped challenges like simplifying the process of entering users' medical history with seizures.
Feedback from the founder.
I made and saved all iterations, referencing real world examples, meeting with the founder, student health experts, and design professors at Northeastern in critique sessions.
I hosted a print-out review session before handoff.
We printed every page design for the ZOR! app, laid out the flow on whiteboards, and critiqued and observed any anomalies / design changes needed.
This process was immensely helpful (and super fun!) to point out all the small errors and any pages that needed to be removed / added. Seeing a tactile version of my designs was rewarding and insightful.
Prototype
Initial and Home Pages
Data Visualization pages
Calendar Page / Seizure Survey Page
Takeaways / Next Steps
Over the past semesters, ZOR! defined my love for user experience and interaction design. I found I work most passionately in a fast-paced environment, learning from other designers and those not in my field of expertise.
Building a product from the ground up was exciting; I found myself motivated by how much impact I was making to the final prototype and through the incredible people I've met through this journey.
